Should You Be Your Donor’s Facebook Friend?
Should you be your donor’s Facebook friend? It’s a question we’re often asked. In fact, it’s really the broader question of how friendly should a MGO or PGO be with their caseload donors? The short answer is that they should be professionally friendly, but that...
A Perfect Example of a Stewardship Video
Jeff and I talk quite a bit about using video to let your caseload donors know that their giving to your organization is making a difference. We came across a video that is a perfect example, from the Orange County Rescue Mission in Southern California. It tells the...Social Media and Major Gifts – #3: Major Donor Fundraising Using Social Networking
Has your mind been swimming with cool ideas on how to use social networking and your major gift program? Mine sure has. Never before has it been easier to connect your donors to what is happening with your mission. The possibilities are endless. Many non-profits...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
