
Moving from Transactional to Transformational
If transactional giving is happening at your organization, you can do something to change it. It takes leadership and work, but it can be done. The result will be dramatic.
If transactional giving is happening at your organization, you can do something to change it. It takes leadership and work, but it can be done. The result will be dramatic.
The tough work – developing relationships with your current portfolio of donors – is actually the REAL work. Remember, these are the people who have already told you they love your mission. Love them back! Your major gift program will really take off.