Don’t Write Off Older People

by Richard Perry and Jeff Schreifels | Jun 22, 2016 | Boomers, Caseload Planning, Donor Segmentation, Millennials, Older Donors | Donor-Centered, Fundraising, Metrics, Philanthropy, Qualifying, Uncategorized

When constructing a caseload for your major gift efforts, don’t make any decisions about who you will add based on age biases. Stick with what is known and true from the facts: older people give more.