Don’t Use the Word Retirement
A person who retires – voluntarily or not – is not suddenly useless. Now they have time to fulfill different passions and interests; and MGOs should be a part of that.
A person who retires – voluntarily or not – is not suddenly useless. Now they have time to fulfill different passions and interests; and MGOs should be a part of that.
When constructing a caseload for your major gift efforts, don’t make any decisions about who you will add based on age biases. Stick with what is known and true from the facts: older people give more.