Love Your Donor for Life
Even when a donor is no longer able to give, you should honor their lifetime’s commitment to your organization.
Why Are You Worried About Having Old Donors?
The only reason you should care what age a donor is, is so you cultivate and steward that donor appropriately.
Don’t Write Off Older People
When constructing a caseload for your major gift efforts, don’t make any decisions about who you will add based on age biases. Stick with what is known and true from the facts: older people give more.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
