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Love Your Donor for Life

Love Your Donor for Life

by Richard Perry and Jeff Schreifels | Dec 4, 2020 | Legacy, Older Donors | Donor-Centered, Mission

Even when a donor is no longer able to give, you should honor their lifetime’s commitment to your organization.

Why Are You Worried About Having Old Donors?

Why Are You Worried About Having Old Donors?

by Richard Perry and Jeff Schreifels | Apr 12, 2019 | ageism, Donors, Older Donors, Young donors | Philanthropy

The only reason you should care what age a donor is, is so you cultivate and steward that donor appropriately.

Don’t Write Off Older People

Don’t Write Off Older People

by Richard Perry and Jeff Schreifels | Jun 22, 2016 | Boomers, Caseload Planning, Donor Segmentation, Millennials, Older Donors | Donor-Centered, Fundraising, Metrics, Philanthropy, Qualifying, Uncategorized

When constructing a caseload for your major gift efforts, don’t make any decisions about who you will add based on age biases. Stick with what is known and true from the facts: older people give more.

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