Don’t Write Off Older People
It happens to Jeff and me at least once a month. We are in a meeting talking about major gifts, donors and building caseloads, and someone in the room will ask: “What do you suggest we do about those young people? Shouldn’t we be talking to them and having them on...Don’t Write Off Older Donors
There is something about social media and online communications that leads many people to conclude that the up-and-coming Millennial cohort (the group on the right of the chart above) is where the money is. Couple this conclusion with a “direct mail is dead” view, and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
