Focus on Millennials at Your Peril!
Millennials are changing how business is done, and they will change the face of philanthropy. We are often asked how to relate to them in major gifts work, and here are our recommendations…
Don’t Write Off Older People
When constructing a caseload for your major gift efforts, don’t make any decisions about who you will add based on age biases. Stick with what is known and true from the facts: older people give more.
Don’t Write Off Older Donors
The Millennial and GenX groups just do not give as much as the Boomers and Matures – at least not yet. And spending a ton of time trying to persuade them to give at the level the others give is a waste of time and resources.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
