A Focus on Overhead Lowers Investments in Major Gift Fundraising
Invest More in Major Gifts! This will be the year when a solid group of enlightened non-profit organizations jump fully into the overhead discussion that is rapidly gaining traction among leaders in this sector. My question for you is this: Are you ready to handle...Five Metrics for Measuring Success in Major Gifts
There is quite a bit of chatter out in the marketplace about how to measure success in major gifts. Some managers feel the whole thing is about measuring activity, i.e., what is the MGO doing? The problem with measuring activity, while it is important, is that...Why MGOs Should NOT Prospect
The subject of prospecting in major gifts always causes a bit of controversy anytime Jeff and I talk about it. I suppose the reason so many pro-prospecting people get mad at us for taking a no-prospect stand is that they truly believe the illusion that “there is just...Caseload Building Principles
We are often asked about the principles that govern the creation and management of a caseload. In too many situations, Jeff and I find that there are no principles or rules for adding and deleting donors to and from a caseload at all. In fact, no one has even...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
