Do You Have the Right Moves?
7 Keys to a Successful Major Gift Program – Key #3: Do You Have the Right Moves? My head is spinning, and I think I’m going crazy. Seriously. What’s got me wound up is hearing (once again) from a very capable MGO that every donor on his caseload has the same passions...
Why You Need Consistent Communication
One of the “pushbacks” we get from major gift officers about “The Veritus Way” is the need to create at least one touch point per month, PER DONOR, for everyone in your portfolio. Over the course of a year, that’s 1,800 touch points. That’s where the pushback comes...
The Value of a Financial Goal for Your Donor
“Why do I need to have a goal for every donor on my caseload?” the MGO asked. “And how does that fit with your philosophy that major gift fundraising is not about the money?” Good question. First, it’s important to note that there’s a dual purpose for every donor on...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
