How Are Your Plans Coming Along? — 1st Quarter Check-In
If you are new to the Passionate Giving blog, back in late December I wrote a series on New Year’s Resolutions. One of the resolutions was to make sure that in 2012 you are working from a strategic plan. Well…how’s it going? We are now nearing the end of the 1st...How to Make Sure Your Major Gift Program is On Point — and Reach Success!
I’ll never forget the MGO who had booked a flight to a city in another state to “visit” donors. He hadn’t actually: (a) analyzed whether they were the right donors (they weren’t), or (b) booked any meetings. He was just gonna show up and “make it happen.” Then...Six New Year’s Resolutions that will Change Your Life — #4 Make Mistakes
I can hear you now. “Have you lost your mind, Jeff?” No, I haven’t. And, yes, I’m asking you to make mistakes in 2012. And, to be more blunt, I’m telling you that if you don’t make mistakes, then you’re not really doing your job. “If you have the guts to keep...What to do with “Tweeners”—The Overarching Principles
Okay, so a quick review. “Tweeners” are those donors who give more than the average direct-response donor yet not quite enough to consider them a major donor. Currently, they’re in your direct-response or annual fund (you know I hate that term) program and their...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
