Do I Have the Right Donors? Must-Answer Question #2
Having a group of large donors isn’t enough to start a major gift program. You need the RIGHT donors.
Having a group of large donors isn’t enough to start a major gift program. You need the RIGHT donors.
You can cultivate your current donors and qualify new donors at the same time. You just need a plan!
No matter how big their potential gift, you should recognize that it’s time to move on when a donor hasn’t given for several years.
If you’re going to be a good steward of your organization’s resources, you can’t work one-on-one with every donor… no matter how awesome they are.
Volunteers are some of your non-profit’s most dedicated supporters – and they tend to donate more and be devoted donors as well.
A caseload of donors is dynamic. Its population ebbs and flows as time goes on. So twice a year you need to make decisions to keep or replace each donor on your caseload.