Social Media and Major Gifts – #3: Major Donor Fundraising Using Social Networking

Has your mind been swimming with cool ideas on how to use social networking and your major gift program?  Mine sure has.  Never before has it been easier to connect your donors to what is happening with your mission.  The possibilities are endless. Many non-profits...

Social Media and Major Gifts – #2: Cultivating and Reporting Back

How are those Google Alerts and Tweetbeeps working for you?  I hope you’ve been able to see how they can help you get to know your donors. Now, I want to turn to how to use Social Networking tools to further cultivate and report back to donors.  You may have read one...

Social Media and Major Gifts – #1: Deepening Relationships

I get weird looks from development directors when I ask them what their social networking strategy is and how it is used in the overall strategic plan with their major gift program. “What? That’s handled by our mass communication team,” or “Huh? Major donors are not...