Social Media and Major Gifts – #2: Cultivating and Reporting Back

Social Media and Major Gifts – #2: Cultivating and Reporting Back

How are those Google Alerts and Tweetbeeps working for you?  I hope you’ve been able to see how they can help you get to know your donors. Now, I want to turn to how to use Social Networking tools to further cultivate and report back to donors.  You may have read one...
Social Media and Major Gifts – #1: Deepening Relationships

Social Media and Major Gifts – #1: Deepening Relationships

I get weird looks from development directors when I ask them what their social networking strategy is and how it is used in the overall strategic plan with their major gift program. “What? That’s handled by our mass communication team,” or “Huh? Major donors are not...