Measure Something Meaningful

Measure Something Meaningful

by | Mar 27, 2024 | , , , , , , | Data, Direct Response, Donor Retention, Metrics, Moves Management, Pipeline Development, Upgrading

I was recently at a fundraising conference and there was a session on benchmarking. The discussion evolved around measuring the effectiveness of each stream of revenue, how to do that right, whether or not that was even relevant, etc. There was no discussion on how to...