by Richard Perry and Jeff Schreifels | Dec 23, 2015 | Donors, Marketing Impact Chart, Strategic Plans, Strategy | Major Gift Officers, Marketing Plans, Moves Management, Stewardship, Strategic Plans, Uncategorized
The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets, when we tell MGOs that this will be one of the first things they...
by Richard Perry and Jeff Schreifels | Oct 17, 2014 | Strategic Plans, Year-end | Fundraising, Goal-setting, Major Gift Officers, Major Gifts, Uncategorized
Here we are in mid-October, and you have two and a half months until the end of the year to make or exceed your major gift revenue goals. I’m writing to tell you it’s not too late to get it together and finish the year strong. You have time to evaluate, make a plan,...
by Richard Perry and Jeff Schreifels | Feb 26, 2014 | Moves Management, Strategic Plans | Major Gift Officers, Major Gifts, Strategic Plans, Uncategorized
Michelle is a magnificent MGO. She works for a large relief and development non-profit in the U.S. and has earned the respect and admiration of her co-workers, superiors and, most importantly, her donors. When I asked Michelle what she thought was the most important...
by Richard Perry and Jeff Schreifels | Jun 19, 2013 | Accountability, Fundraising, Strategic Plans | Major Gifts, Non-Profits, Philanthropy, Uncategorized
I have to admit something to you. I hate going to the dentist. Ever since I was a kid, I would figure out how to avoid going. I think it’s been 4 years now since I last went. I know, that’s really bad, especially now that I’m getting older. I should be going at...
by Richard Perry and Jeff Schreifels | May 20, 2013 | Fundraising, Passion, Strategic Plans | Development Directors, Major Gift Officers, Major Gifts, Uncategorized
Every week Richard and I answer dozens of questions from Executive Directors, Development Directors and Major Gift Officers. While every question is slightly different and every non-profit is unique, there are basic key absolutes hidden in all of them. So today I’m...