Why Setting Goals by Donor is Critical to an MGO’s Success
Set a goal – one for each donor on your caseload, driven by the donor’s giving history, their capacity and your knowledge of where you are in a relationship with them. Why? Because you will know where you are going with that donor, and it will shape and focus your...
Four Reasons to Take Donors Off Your Caseload
I stopped giving to the organization in 1997. Yet I am still on their mailing list, receiving very expensive direct mail appeals, reminding me that I was once a great donor and my support meant so much – and could I give again? 1997. That was so many years ago. And...
Look Beyond Tomorrow: Part 2
“Jeff, I’ve been thinking… what would it take to get us to $100 million in revenue from our major gift team?” This was both frightening and exciting to hear, all at the same time. The back story is that one of our client organizations which has “grown up” using...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
