Measure Asks, Not Activity

Have you ever been around someone that is a blur of activity, but never gets anything done? I’m sure you have. And if you stop and think about it, this person is usually more interested in the process than in the result. They LOVE the process. Just “doing the process”...

Prospects or Donors? What Should You Call Them?

There is a discussion going on about how to label the person who gives money to an organization. Is the individual a donor or a prospect? In most health care and educational institutions, the fundraising folks use the word “prospect” when speaking about donors. In...

Why an MGO’s Office Hours are NOT 8 to 5

One common problem managers have with MGOs is how to manage their time. Or maybe I should say how NOT to manage their time. Some managers believe that the 8 to 5 rule for employees actually applies to MGOs. And that is how they measure productivity, loyalty, hard...