Why Are You Worried About Having Old Donors?
The only reason you should care what age a donor is, is so you cultivate and steward that donor appropriately.
The only reason you should care what age a donor is, is so you cultivate and steward that donor appropriately.
Donors may be shy to put their names on buildings or projects, but it can create a culture of philanthropy among their friends and colleagues.
Does your passion for fundraising come from love? Do you love your donors, your mission?
Donors select charities to receive their gifts, and the things that matter the most to them are these three.
If you have donors who’ve already made a gift this year, ASK them for another one before the year ends. It may be the best gift you’ll ever get from you.
When a donor wants to attach restrictions to a sizeable gift, think long and hard. You might have to say no in the long run.