Major Gifts Is Not Just Strategy and Structure
What priority are you giving to the heart/art side of major gifts, and not just the formulaic structure and strategy?
What priority are you giving to the heart/art side of major gifts, and not just the formulaic structure and strategy?
If you adopt these two practices in your organization, you won’t be facing the restricted/unrestricted funds dilemma.
Fundraising is a great profession, because you get to bring joy to donors as you together change a life, and change the world.
Fundraising professionals have the opportunity to bring donors joy by asking for gifts that will make a real difference in the world. This will change your donor’s life.
What do your donors get emotional about? Those passions are the key to their motivations to give.
The only reason you should care what age a donor is, is so you cultivate and steward that donor appropriately.