Not Asking = Less Love
When you do a lot to thank and show the donor your organization cares about them – but you never ask, or never think big with the donor, and never report on that gift’s impact – is that really showing the donor love?
When you do a lot to thank and show the donor your organization cares about them – but you never ask, or never think big with the donor, and never report on that gift’s impact – is that really showing the donor love?
Non-profits have gotten really good at getting the money. But too often, they’re not reporting back to donors how they made a difference.
It’s a disease that’s endemic to non-profits. We have gotten really good at getting money. But we have not reported to donors how they make a difference.
This week I was excited to be introduced to an amazing example of non-profit proof of performance from the United Way of Central Indiana.
Non-profits and their fundraising professionals need to tell donors constantly how their donations are making an impact in the world.
I find it difficult to focus on the positive things people do. Jeff and my wife both tell me regularly that I am too problem-oriented. So I have committed myself to seek and find the best in others, to TELL them I have noticed it, and to do this on a daily basis. This journey has also had me processing two things…