Donor Changes Mind
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
Ramp up the feedback to your caseload donors. Because when you do, you make so much good happen.
When we look at an organization that has taken seriously the need to report on the impact of donors’ gifts, and they’ve invested in it, we usually see major gift revenue climb substantially.
Non-profits and their fundraising professionals need to tell donors constantly how their donations are making an impact in the world.
Too often, our reports to donors emphasize all the great things the organization is doing, and not enough about how the donor’s gift is changing the world for the better.
Every institution that gives money to your organization has a personality and a set of passions and interests that need to be fulfilled, just like an individual donor does.