What Would You Call the Annual Fund?
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). If you haven’t read that post, read it now before continuing. In that post, I essentially said that we object to using the word “prospect” when someone talks about a...
It Starts With You
When you woke up this morning, were you excited about starting the day and working with donors? Do you have a sense of purpose and mission? Are you fulfilled and have passion for what you do? Do you have many moments of joy? Are you given praise from your colleagues...Let’s Kill the Annual Appeal!
I think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.” I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
