Wishful Thinking in Major Gifts

by | Jun 24, 2015 | , , , | Discipline, Major Gift Officers, Major Gifts, Management, Prospecting, Strategic Plans, Uncategorized

It is an amazing thing to watch – truly amazing. Some authority figure casually decides to hire a MGO to chase what Jeff and I would call “ghosts and rabbits.” It’s wishful thinking at its best – and stupidity at its worst. I know that’s strong language, but I just...