If You’re Small, How Do You Build Your Donor Pipeline?
To have a strong mid, major and planned giving program, you also need a strong pipeline of donors, starting with new donor acquisition. Let’s face it – if you’re a medium or large organization, you probably have the resources to invest in multi-channel new donor...
What to Do When You Don’t Have Enough Major Donors
“We want to start a major gift program, but we don’t have enough donors, so we’re going to go out and find some through referrals.” And that about sums up the dilemma many non-profits have. Even large ones. There are a lot of donors at the bottom end of the active...
Bad Decisions That Will Destroy Your MGO
There are some crazy things happening out there. Authority figures asking Major Gift Officers to do wrong things, like… Why would you pay a MGO to prospect among wealthy donors who may have given just a small gift ten years ago? This is the classic “they have money so...
Stop Prospecting!
If Richard and I could wave a magic wand and stop any destructive practice in major gift fundraising today, we would outlaw major gift officers from prospecting for new donors. It’s hurting our industry, making MGOs quit the profession, and ultimately hurting...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
