by Richard Perry and Jeff Schreifels | Nov 26, 2021 | Fundraising Offers, Giving Drivers, Increased Giving | Donor Offers, Giving, Major Gifts
So, you want to increase the giving from your caseload donors this year-end? There is a proven formula that will nearly guarantee this with most of your donors. It is outlined in the book The Science of Giving: Experimental Approaches by Daniel Oppenheimer and...
by Richard Perry | Jul 17, 2024 | Fundraising Offers, Giving, Reasons for Giving | Donor Offers, Giving, Major Gift Officers, Sales
You can’t have a successful retail store without a product to sell. You could have the world’s greatest logo, tagline, and storefront. All the window dressing to entice the customer to come in and buy your product. But that is not enough. You must have the goods...
by Richard Perry and Jeff Schreifels | Aug 6, 2014 | Fundraising copy, Fundraising Offers, Messaging | Donor-Centered, Major Gifts, Storytelling, Uncategorized
That’s what I thought when I heard about this. Really? Can anyone be so stupid? Now, I know stupid is a strong word and usually I don’t use it. But really, this has got to be one of the worst twists of logic I have ever seen. And then I realized: “It’s not that weird....