The Economics of Major Gift Fundraising Series #4 – Credit – Who Gets It?

Let me say, right at the top, that the MGO gets all the credit for revenue from any donor on his or her caseload with the exception of planned gifts IF a PGO was involved. There are a lot of people who do not agree with what I just said. And it is one of those issues...

The Economics of Major Gift Fundraising Series #3 – The Economic Destination of a Caseload

There are smart destinations and there are stupid ones in major gifts. Jeff and I experienced one situation in which the Director of Development and all of her MGOs had only one objective for each donor on each caseload: to build relationships with donors and not ask...

The Economics of Major Gift Fundraising (#1 of 6)

Several weeks ago I got into a rather heated argument with a finance person in a large non-profit who was taking an aggressive and spirit-robbing position on the value of a Major Gift Officer. “What good are they doing anyway?”  he said.  “They take credit for money...

Packaging Your Budget For Your Donor, Series: #2 – How To Do It

In the last post I wrote about the principles of The Program Support Portfolio (PSP) system – a way to package your budget for easy and effective presentation to your donors.  If you have not read that post, take a look here before reading this post so you can...

The Monopoly Mentality — Why it Will Kill Major Gifts

I often run into fundraisers who somehow get it in their heads that “their” donors only support their organization.  Now I know if they were being honest and really thought about it,  they would admit that this is not true, but emotionally they act like their donors...