What’s the First Meeting All About?
What should a major gifts officer do in the first meeting with a donor? If you think of cultivating your donors like a dating relationship, you’d go into this with the right mindset.
Get Rid of Transactional Fundraising
Major gifts work is about a focus on donors, not dollars. It is about building relationship, not reaching into your donor’s pocket. Transactional-based fundraising should be avoided if you’re looking for success.
How to Form a Relationship with a Major Donor
It’s amazing to Richard and me how many major gift officers we have talked to that have never formed a real relationship with a major donor. You might be thinking, “How is this possible, Jeff? If you’re a major gift officer, don’t you have to have relationships with...
Never Steward Your Donors
Immediately after a donor signs his name to a check or wires his stock into your account, you are immediately CULTIVATING him for a deeper relationship, to inspire him by reporting on the impact of his gift and for moving him to a place for another gift.
Why Most Major Gift Programs Suck! #10: Money Becomes the Sole Objective
Reason #10: When Money Becomes the Objective, not the Result. One of the toughest things for me to witness is a major gift officer who is under extreme pressure to make either her monthly or year-end goal and she hasn’t been communicating with her supervisor or...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
