by Richard Perry and Jeff Schreifels | Jan 25, 2023 | Donor Communication, Meaningful Connection, Meaningful Touches, Touchpoints | Donor-Centered, Impact, Major Donors, Meaningful Connections, Touch Points
You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But what should they be? How do you know that the touch point you are...
by Richard Perry and Jeff Schreifels | May 19, 2023 | Caseload Planning, Donor Communication, Donor-Centered, Planning, Touchpoints | Communication, Goal-setting, Strategic Plans, Structure, The Veritus Way, Touch Points
A couple years back, I was checking in with the executive director at one of our client organizations. This client had been with us for a little over a year, and we were only a few months into the pandemic. I asked her how it was going. She said, “Jeff, if we...
by Richard Perry and Jeff Schreifels | Aug 17, 2016 | leadership, Touchpoints | Development Directors, Discipline, Donor-Centered, Goal-setting, Strategic Plans, Uncategorized
Recently, I received an e-mail from a CEO who “just had to” write to Richard and me to share a story of how the Marketing Impact Chart (“MIC”) made a profound impact on how her organization works with major donors. The CEO told us the story of how her Director of...