The Elements of a Good Touch Point

The Elements of a Good Touch Point

You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But what should they be? How do you know that the touch point you are...
When the Plan Changes… You’ll Still Be Glad You Had One

When the Plan Changes… You’ll Still Be Glad You Had One

A couple years back, I was checking in with the executive director at one of our client organizations. This client had been with us for a little over a year, and we were only a few months into the pandemic. I asked her how it was going. She said, “Jeff, if we...