How Do You Turn Major Event Gifts into Major Donors?
This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission. The answer is that it’s almost...
How to Tell If Your Major Gift Program is Transactional
Our choice of words often carries more meaning than we might intend. You’ve had the experience, I am sure, of saying something that was meant to be more indirect than you really meant it to be, and the other person calls you out with: “Well, what are you really trying...Get Rid of Transactional Fundraising
Several days ago, one of our readers sent me a copy of a donor survey that a consultant had created for use with caseload donors. As I read it, my heart sank. While it was packaged as a helpful way for a MGO to secure information from the donor, in reality it was a...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
