It’s About Your Donor’s Story
Last week, Richard wrote an excellent post about the role of storytelling in major gifts. Basically, he said it’s essential to know your organization’s story in order to create effective offers that inspired your donors to give. I loved his idea for creating a new...
Should MGOs ‘Do’ Planned Giving?
Jeff and I are often asked if MGOs should be engaged in planned giving work. Without taking even a second to reply, we say NO. And here’s why. The MGO does not have the time. If you have a fully qualified caseload of donors, you do not have time to do ANYTHING but...
The Role of a Story in Major Gifts
I wish DODs, VPs of Advancement, CEOs and Executive Directors had the courage and the money to hire a Manager of Stories as a full-time position in their organization. You might be laughing as you read this. “A Manager of Stories, Richard? Really?!?” you might say....
Listening to Donors Is Not What You Think It Is
I have to admit that I am not a good listener. Actually, I listen well IF the subject interests me; then no one listens better than me. But listening in general is not one of my strengths. So I constantly have to practice to make myself respect those around me and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
