Membership Programs, Of Any Kind, Suppress Giving
Second in a three-part series: “Why Your Donors Aren’t Giving More” It’s always interesting to see how people react when Jeff and I assert that the annual fund, giving societies, and membership programs suppress giving. “How can that be?” someone will ask. And the...
Your Donor Needs to Know Their Gift Is Making a Difference
First in a three-part series: “Why Your Donors Aren’t Giving More” “Most people give without expecting anything in return,” said some authority figure. And we don’t know where they got that idea. Everyone on the planet gives with some expectation of a...
Cryptocurrency is Here; Are YOU Ready?
Thirty years ago, non-profits were asking themselves if they should set up a way to accept gifts from their website. Many non-profits at the time were really skeptical. “Why would someone choose to give over the internet?” I know it’s hard to believe, but at that time...
Five Strategies That Suppress Donor Giving
“How can something so good and so effective actually suppress giving?” the development director asked. “I mean, everyone knows that these things work!” That was the reaction of a seasoned fundraising professional to my comments that five commonly used fundraising...
Focus on the Money – Move Away from the Money
Question: “How do I get a donor who has offered to give $10,000 to give $15,000 instead?” That’s the question Jeff and I recently received. The thought behind the question will lead the MGO away from the very thing he wants – more money. Here’s how that works. The...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
