Donors want to know the impact of their giving, but your program staff also want to know their impact on the donor!
Your “insider” view of your organization only really matters to the insiders. Donors only care about the outcomes and impact of their giving.
To keep your donors, you’ve got to get and report info on what their gifts are accomplishing.
Most non-profits are great at getting gifts, but they quickly move on, forgetting about the donor. Don’t do that. Stay with that donor, and they’ll stay with you.
Reporting back by telling donors how their gift made a difference is directly tied to donor retention. Here’s how to report back effectively.
Your donor is more likely to give again if you tell them they made a real difference with their last gift. Thanking isn’t enough.