Measuring MGO Performance
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...
Here’s What to Do in January
Back in November I wrote about what you should be doing in December to finish strong. I really hope it’s going well. Today, I want to suggest what you can do in January that will set the stage for an incredible 2018. Your theme for January should be about evaluation....
Development Office Gets It Wrong
We have been saying it all along, and now others are saying it: things are not right in the development function of many non-profits. In a recent article in Education Dive, Autumn Arnett writes: “…a recent survey of university gift officers, conducted by Ruffalo Noel...
Talk to the Right Donors – Qualify First
“The donor won’t even return my call, and I am so frustrated!” said the MGO. When we checked to see why, it was not surprising to find that a majority of the donors on this MGO’s caseload did not want to connect. Why? Because the donors on this caseload (like...
What Are You Counting?
I was checking out Facebook the other day and I saw an article that popped out at me. Perhaps you saw it: “The One Secret to Leading a Fulfilling Life.” Obviously, that caught my attention. Melanie Curtin based this piece on a Harvard University study that for 75...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
