One of the Most Important Metrics: Meaningful Connections
Set your MGO’s goals on the number of meaningful connections created each month, not visits or calls. This moves you toward your real objective.
Set your MGO’s goals on the number of meaningful connections created each month, not visits or calls. This moves you toward your real objective.
Throw out the old metric of face-to-face meetings and phone calls, and instead embrace the regular creation of “meaningful connections” with donors.
Throw out the old metric of face-to-face meetings and phone calls, and instead embrace the regular creation of “meaningful connections” with donors.
Fundraising management can measure all sorts of activities and amounts. It’s important to find the key performance measures for major gift officer work and measure those.
Some donors choose to be personally engaged with your nonprofit while choosing not to be visited face-to-face. That’s OK.
To be a successful major gifts fundraiser, you need individual goals and communication plans for each and every major donor. We give you a free tool to plan and track these.