Do You Know What Your Donors Actually Care About?
When you’re asking donors to help solve a problem, you need to show how it is connected to their passions and interests.
When you’re asking donors to help solve a problem, you need to show how it is connected to their passions and interests.
Your donors won’t care about what you’re telling them if it doesn’t relate to something they’re already interested in.
If you think linearly with your caseload donor and the plan you have for her, you’ll miss a lot of opportunity for engagement.
Cash flow problems will lessen when you’re willing to ask donors for gifts more than once a year.
Donors are more focused on making a difference than they are in payment plans.
When you speak to a donor for the first time, don’t talk about the money.