You Don’t Need New Donors
Unless you’re a non-profit that has no donors at all, you do not need to find new donors for your major gift program. Yet it absolutely amazes Richard and me how many non-profit leaders and managers feel they must go out and find new donors so they can fund their...
Mid-Year Check Up #2: Which Donors Require More of Your Time?
Part 2 of a 5-part series: The Mid-Year Major Gift Check Up List It’s really hard for me to believe that a seasoned major gift professional will, in a moment of major gift suicide, tell his team to just “mail the caseload an ask!” And yet it happens all the time. When...
Summertime Lesson #5: Get Deep with Some Donors. Do Something Crazy!
Fifth in a series: Six Things You Can Do This Summer to Help You Win in the 4th Quarter! You have roughly six weeks left in your summer. And since summer gives many of us the opportunity to do things a little differently than the rest of the year, why not try...
Get Rid of the Word ‘Annual’
It’s an old way of thinking. It’s an old paradigm. It’s out of date. It’s strategically wrong. Flawed. It should not have any place in your brain or in your dealings with donors. I’m talking about the word “annual.” It’s time to get rid of this word and the thinking...
Yes, Qualifying Your Donors Is Worth It
If there is anything that you could do right now to make your life easier as a major gift officer, it would be to make sure all your donors are qualified. This means that the donors in your portfolio not only made a qualifying major gift, but that they also want to...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
