Five Strategies That Suppress Donor Giving
“How can something so good and so effective actually suppress giving?” the development director asked. “I mean, everyone knows that these things work!” That was the reaction of a seasoned fundraising professional to my comments that five commonly used fundraising...
The Problem with Giving Societies and Membership Programs
Giving societies and membership programs suppress giving from major donors. Here’s how it works. You create a giving society or membership program. The “entrance fee” is a number like $5,000 or $10,000 (or even higher). You put a great name on it and list the benefits...
Common Practices That Suppress Major Gift Giving
Why would you continue to do something that is obviously non-productive – that is not contributing to your objective? Why would you do this in light of the facts that are right before you? This is one of the great mysteries in our work. Sometimes I just wag my head in...
The Problem with Giving Societies and Membership Programs
Giving societies and membership programs suppress giving from major donors. Here’s how it works. You create a giving society or membership program. The “entrance fee” is a number like $5,000 or $10,000 (or even higher). You put a great name on it and list the benefits...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
