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Take Your Donor to a New Place Without Ever Meeting Face-to-Face
Transformational giving is about taking your donor to a new place, not out to lunch. Here’s how to revitalize your approach to fundraising.
Transformational giving is about taking your donor to a new place, not out to lunch. Here’s how to revitalize your approach to fundraising.
Donors don’t naturally want to meet with fundraisers. Only when you’re building a partnership with them do they become interested.
When this crisis eases, let’s not go back to trying to meet a monthly metric. Let’s focus on meaningful connections that build relationships, instead.
You could look at this period of forced social distancing as a hindrance, or you can see it as an opportunity to build a deeper relationship.
Set your MGO’s goals on the number of meaningful connections created each month, not visits or calls. This moves you toward your real objective.
Throw out the old metric of face-to-face meetings and phone calls, and instead embrace the regular creation of “meaningful connections” with donors.