One of the Most Important Metrics: Meaningful Connections
Set your MGO’s goals on the number of meaningful connections created each month, not visits or calls. This moves you toward your real objective.
What’s a Meaningful Connection?
Throw out the old metric of face-to-face meetings and phone calls, and instead embrace the regular creation of “meaningful connections” with donors.
What Your “Out of Office” Message Says
When you’re out of the office, are your auto-replies donor-friendly? How can you make sure your donor doesn’t hear “you’ll have to wait”?
An Example of a Meaningful Connection
It’s crucial that you create a meaningful connection with your qualified caseload donor so that you continue to build trust in your relationship. What does that mean?
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
