Telling a Donor Story Doesn’t Prove Your Major Gift Program is Working
I was having lunch the other day with a major gift director, and I asked her how her major gift program was performing. She said, “I think it’s going great. Last week one of my MGOs solicited a gift for $100,000, and the donor said yes!” Huh? I said back to her, “Well...
Measuring MGO Performance
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...
MGO Credentials – What Matters?
A major gift officer can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts. Conversely, a MGO can have no schooling, no credentials, no certifications – and be an outstanding,...MGOs Will Leave Incompetent Managers
Fifth in the series Six Reasons Your MGO Will Leave Your Organization I use the word “incompetent” in the title to show how an MGO really feels when he or she is working for someone who just cannot do the job they are in. Jeff and I have heard even stronger...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
