Don’t Thank Your Donors?
How a Major University Blew It and How a Small Non-Profit Won A few years ago, I was flying on a small plane from Dallas to Midland, Texas to give a presentation. It’s about a one-hour flight. Sitting next to me on my flight was a big guy who (from his accent) seemed...
Creative Ideas to Care for Donors
When Jeff and I think about this subject of caring for donors, we go one of two routes – either we create an exhaustive and complete list of ideas that you can execute to take care of donors, OR we simply tell you to keep telling donors, in as many ways you can, that...
Does Reporting Back Really Make a Difference?
One tiny report makes a tremendous amount of difference, because it closes the giving loop. Just last week I heard about some MGOs who closed the reporting-back loop successfully, but another didn’t. The contrast is stunning. Those that closed the loop told their...
Keep Telling Your Donor “You Made a Difference”
“How come I can’t get them to tell me how they used my money?” the donor asked. That one question alone captures a huge problem in fundraising – a problem you can do something about in your major gift program. In the 40 years I have been involved in fundraising, I...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
