by Richard Perry and Jeff Schreifels | Nov 24, 2017 | Reporting, YMAD | Impact, Moves Management, Reporting Back
One tiny report makes a tremendous amount of difference, because it closes the giving loop. Just last week I heard about some MGOs who closed the reporting-back loop successfully, but another didn’t. The contrast is stunning. Those that closed the loop told their...
by Richard Perry and Jeff Schreifels | Nov 15, 2017 | challenge, Not asking, plans | Asking, Donor-Centered, Impact
Why are you afraid to ask? What is holding you back from challenging your donors to give more? What stories are you telling yourself about your donors that you’ve simply made up so you can justify not asking your donor for a gift? Richard and I are confounded by major...
by Richard Perry and Jeff Schreifels | Oct 25, 2017 | Proof of Performance, Reports | Impact, Reporting Back, Touch Points
The major reason non-profits lose economic value from donors, at a rate of 40-60% a year, is because the donor is not told that her giving is making any difference. This one fact is largely ignored by many non-profits, which is why they continue to struggle...
by Richard Perry and Jeff Schreifels | Sep 4, 2017 | Millennials, Strategies | Impact, Reporting Back, Retention
Watch out, the Millennials are coming. The latest census says there are 83.1 million of them in the United States and many more worldwide. There is a lot of chatter about this group of people. Some call them “the Me Generation,” filled with self-orientation and...
by Richard Perry and Jeff Schreifels | Aug 30, 2017 | Need, Proposals | Donor-Centered, Impact, Storytelling
We are constantly talking about how important it is for you to get close to the need, so that you keep your heart warm and ready to properly represent that need to your donor. I was fascinated to read how Peter Zehren does it. He’s a MGO from the Wisconsin Upper...
by Richard Perry and Jeff Schreifels | Jun 2, 2017 | Attrition, Communication, Thanking | Donor Retention, Impact, Moves Management
“I don’t understand why the donor stopped giving,” the MGO said. “They seemed so interested in what I had proposed last year. They gave, but they have been silent ever since.” Stop and analyze each part of this statement: I don’t understand why the donor stopped...