Donor Hasn’t Given in Three Years – What Should You Do?
This question was posed to Jeff and me: “what do I do with a donor who hasn’t given in three years?” Our usual answer is: “Move on to the next donor.” Here’s why we say that. In major gift fundraising, where only one out of every three donors who meet your major gift...
The Key to Retaining Corporate and Foundation Giving
The main reason individual donors reduce or stop their giving is because they do not know their gift is making a difference. (Tweet it!) It’s that basic. Don’t tell the donor that their gift accomplished what you promised it would (and what they agreed to), and they...
Express Gratitude – Daily
One thing that’s difficult for me to do is to focus on the positive things people do. Jeff and my wife both tell me regularly that I am too problem-oriented. There is good and bad news to this reality. The good news is that I am always focusing on what needs to get...
Focus on Millennials at Your Peril!
Watch out, the Millennials are coming. The latest census says there are 83.1 million of them in the United States and many more worldwide. There is a lot of chatter about this group of people. Some call them “the Me Generation,” filled with self-orientation and...
Getting and Keeping the Right MGO
#2 in the series: Five Things Leaders Need to Know about Major Gifts Ralph (not his real name) came off as an enthusiastic and capable professional. He seemed to have above-average relationship skills. And his resume was packed full of many impressive accomplishments....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
