What’s Wrong with Planned Giving – and What to Do About It
“What we’ll do is hire one person who is an attorney, and they can handle the planned gifts as well as the major gifts.” That’s one of the statements we hear frequently. We object to two things in that statement: Hiring one person to do both functions. You may have to...
Treat Corporations and Foundations Just Like Individuals
7 Keys to a Successful Major Gift Program – Key #6: Treat Corporations and Foundations Just Like Individuals “Corporations, businesses, and foundations are an entirely different animal.” The Development Director said this with solid conviction and no room for...
Structure Is Freedom
Many major gift fundraisers resist structure. They like the “freedom” to go out and connect with donors, have breakfast, lunch, and dinner appointments, do events, get on planes, meet new people, and not feel constrained by a plan. But in our opinion, this is an...
Ticket Buyer, Member, or Donor: Who’s More Valuable?
You’re an arts organization, a theater, an opera, a public media outlet. And there’s a push to get ticket buyers, members, and subscribers. The seats and slots need to be filled. There are spaces to be filled and budget expectations to be met. Looking at it from the...
Universities are NOT Getting It
We realize that The Veritus Way of doing major gifts hasn’t been adopted by every non-profit. That “way” is honoring donors by creating relationships with them so you can know their passions and interests; then you create offers that will inspire them to give to all...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
