Treat Corporations and Foundations Just Like Individuals
Make a commitment to manage and relate to all the organizations on your file the same way you have organized yourself to deal with your major donors
How to Manage the Passions & Interests of Organizations
Foundations and corporations can seem sterile and hard to relate to. But they need many of the same approaches as your individual donors.
Institutions are Just Like Individual Major Donors
Don’t let anyone tell you that institutional fundraising is “way different” than individual fundraising, because it isn’t.
Treat Corporations and Foundations Like Individual Donors
Corporations, foundations and other grant-making organizations are simply groups of individuals who have agreed on what they believe it is important to fund. They are still individuals who have the same hopes, dreams and vision for our hurting planet as individual donors do.
7 Pillars of Major Gifts – Pillar #6: Treating Corporations and Foundations Just Like Individuals
“Corporations, businesses and foundations are an entirely different animal,” the Development Director said with solid conviction and no room for discussion. And there was no way I was going to convince him of a different point of view. I had tried to make the point...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
