by Richard Perry | Jul 26, 2024 | annual letter, Ask | Annual Fund, Communication, Passions and Interests
You probably know by now that Jeff and I are unreservedly against using anything in fundraising that has the word or the concept of “annual” in it. A letter, a campaign, a mention, even a thought. As we’ve said many times before, the word “annual” shouldn’t be in the...
by Richard Perry and Jeff Schreifels | May 6, 2019 | Ask, Need, Resource, Stories | Communication, Storytelling
Wikipedia defines poverty porn, also known as development porn, famine porn, or stereotype porn, as “any type of media, be it written, photographed or filmed, which exploits the poor’s condition in order to generate the necessary sympathy for selling media...
by Richard Perry and Jeff Schreifels | Dec 2, 2015 | Ask, Donors, Year-end | Major Gift Officers, Marketing Plans, Moves Management, Stewardship, Strategic Plans, Uncategorized
This is the first of a three-part series. We’re into December already, and there are plenty of distractions pulling you away from your caseload. The event folks are trying to get you to help with the holiday gala. Who is going to get those reminders out? How about the...