A New Idea to Connect with Your Donors!
Connecting with donors for the first time is hard. Here’s a proven method that will help you!
Connecting with donors for the first time is hard. Here’s a proven method that will help you!
As you prepare to Ask, first connect with your donor in a manner that shows the donor you know her, and you’re present to her and her passions and interests.
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.
Commitment and consistency are key principles of persuasion and influence in major gift fundraising.
Most capital campaign consultants will tell you that before a donor commits to a long-term pledge, he will want to know who the other donors are that are also committing to a substantial pledge. This works similarly in major gifts.
Remember, to your caseload donor it DOES matter what others think about you and what they are doing with you.