Major gifts is one of the most under-utilized fundraising strategies in the non-profit world. Here are four things you must have to get your program going.
You should start a major gifts program because you have donors who would give more if they were cultivated and stewarded properly, and because major gifts is one of the most cost-effective fundraising strategies there is.
If a mid-level donor program going to be successful, you need to bring together all the departments in your organization to make it work. It’s necessary because it works.
Nonprofit leaders should avoid these five traps that CEOs often fall into, related to fundraising.