by Richard Perry and Jeff Schreifels | May 27, 2024 | Courage, Donor-Centered, Hope, Offers | Donor Visits, Donor-Centered, Impact
The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about. To put it more basically… you haven’t given the donor something she values. So she gives somewhere else to secure the fulfillment...
by Richard Perry and Jeff Schreifels | May 19, 2023 | Caseload Planning, Donor Communication, Donor-Centered, Planning, Touchpoints | Communication, Goal-setting, Strategic Plans, Structure, The Veritus Way, Touch Points
A couple years back, I was checking in with the executive director at one of our client organizations. This client had been with us for a little over a year, and we were only a few months into the pandemic. I asked her how it was going. She said, “Jeff, if we...
by Richard Perry and Jeff Schreifels | May 13, 2020 | Donor-Centered, Planning | Goal-setting, Strategic Plans
Several weeks ago, I was checking in with the executive director of one of our clients. This client came on board a little over a year ago. I asked her how it was going. She said, “Jeff, had we not adopted the Veritus Way and our MGOs hadn’t created a plan for all of...
by Richard Perry and Jeff Schreifels | Feb 28, 2020 | Donor-Centered, Strategic Plan | Communication, Cultivation, Qualifying
Fifth in a Six-Part Series: What Should I Do If…? “How can I get a donor to talk to me?” said thousands of major gift officers. This is one of the most-asked questions we get at Veritus. We’ve written extensively on this subject. But it’s always worth writing and...
by Richard Perry and Jeff Schreifels | Dec 11, 2019 | Asking, Culture of Philanthropy, Donor-Centered | Management, MGOs, Transformational Gift
One of the most frequent complaints we get from managers and leaders of non-profits is that their MGOs are not bringing in the “big money.” By “big money,” they mean larger gifts – six- and seven-figure gifts – even bigger ones. There are some good reasons why this...