Major Donors Love Transparency
First in a Series: Things Major Donors Love (or Hate) I’ve been observing and relating to donors for over 40 years. And they’ve told me a lot of things. There are some things they love and hate in their relationships with the causes they support. I’ve made a list and...
Things Major Donors Love/Hate: Telling It Straight vs. Manipulation
It had not gone well. The project Bill and Samantha had signed up for was just a tiny shred of what the MGO had sold them. And now they had questions. Tough questions. But the MGO would not answer them because he was afraid of losing their support. So he shared more...
Things Major Donors Love/Hate: Transparency & Disclosure vs. Lying
I’ve been observing and relating to donors for over 30 years, and they’ve told me a lot. There are some things they love and hate in their relationships with the causes they support. I’ve made a list and I’m going to share it with you, in no particular order, over the...
Messaging to Donors: Content Matters – Length Doesn’t
Editors love to edit. Critics love to critique. And many writers and communications folks love to make sure you keep your messaging short and to the point. There are even seminars you can attend where the presenter drones on and on about the form of the message vs....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
