Watch Your Language!
You can tell what a person really thinks by the language they use or the behavior they engage in when the customer or donor is not looking. I was reminded of this truth at a recent Veritus Group retreat when one of our associates looked me in the eye and said:...One Simple Word Changes Everything
I found the chart above to be fascinating and true for major gifts, which is why I wanted to pass it on to you. First a little background. (I am taking much of this material from a blog by James Clear.) In 1977 a psychologist, Ellen Langer, and her research team at...How to Put Stupid into Major Gifts
That’s what I thought when I heard about this. Really? Can anyone be so stupid? Now, I know stupid is a strong word and usually I don’t use it. But really, this has got to be one of the worst twists of logic I have ever seen. And then I realized: “It’s not that weird....Changing Your Boring Message
So you think you have something interesting to say to your donor, and you send it out. But all you get back is silence. In fact, it is so silent it is deafening. Here’s why this is happening. First, there is a lot of noise out there. Take a look at this infographic...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
