Donors Want to Know It Works – #4 in Major Gifts: A Thing of the Heart

You’ve experienced it. Everyone has. In a meeting, on a call or via email, the person talking (or calling or writing) is blathering on about all the features and benefits of their favorite service or product. But you have a niggle in your mind. Something is not quite...

Donors Want to See Good Done – #3 in Major Gifts: A Thing of the Heart

It was a disturbing conversation. The donor had made a significant gift and was now asking what had resulted – what had actually happened – from that gift. A simple question. The Director of Development was caught in the corner. Anticipating a grilling from the donor,...